The IDAIA Group,
the French marketing data expert

Data quality

Our priority is to maintain the highest level of quality. The data we have available is standardized, checked, undergoes reliability enhancement, is cleaned and enriched (contact details, statistical data, geographical data, etc.) every day before being integrated and made available to our SME and Major clients.

Technological ecosystem/Machine learning/AI

Thanks to the use of cutting edge technology to capture unstructured data from Web sites, social media, press articles, etc. alongside technology that guarantees hitherto unseen response times, and the robustness to all our solutions (for example Hadoop, Elastic Search, Nutch, Scala,etc.), IDAIA Group combines and masters statistical processing, machine learning, predictive modeling, similarity scoring, artificial intelligence and Natural Language Processing (NLP).

Business experts

We calculate, check, and feed our BtoB/BtoC assets using exclusive information (market insights, web profiles, life and intentionist movements, navigation data, etc.).

Partner ecosystems

For the past 30 years, IDAIA Group has built a network of public (open data, official journals, etc.) and private (major retailers, e-commerce, media, specialized press, data providers, independent private publishers, etc.) partners to update its BtoB/BtoC assets.

GDPR compliance

The IDAIA Group, which is a member of the SNCD (national data marketing syndicate), applies a code of conduct specific to Data businesses and has 30 years of experience to meet the needs of its clients. We are permanently mobilized on the compliance of all data processing we carry out with applicable legislation. Our motivation and operational teams develop offers and technology in line with legal department recommendations.